Despite the remarkable buzz, organizations are failing to understand that the $1.2 trillion purchasing power
of the U.S. Hispanic market spills over into charitable giving. How can an individual or an organization reach out to the Hispanic community, tap into their passion points, and build a relationship through nonprofits and charitable opportunities? Simply put, it is a matter of reaching out to the desired population and having someone available to interact with them.
· Learn what is important to the U.S. Hispanic community.
· Understand the key benefits of educating the target community about your organization, what it means, and how it can benefit their culture.
· Learn how to connect with prospective donors on multiple levels to attain positive results for your organization.