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Friday, September 13 • 11:15am - 12:45pm
Emerging Trends for Catholic Marketers- Don't Be Left Behind

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This presentation will uncover the latest trends in integrated marketing and fundraising, and specifically explain how variable-data technologies are used to link together various media within a multi-channel campaign. Learn how direct mail, email, personalized microsites, social media, and mobile devices are linked through the use of QR Codes, Mobile-optimized email and landing pages, and Personalized Microsites (PURLs). This presentation will also reveal simple methods to get started using your EXISTING constituent data to create highly personalized and relevant print and digital media that are complimentary (not contradictory!). Whether your organization is using just a few or dozens of different media channels, these latest trends in integrated marketing will be useful to you. Specific examples of integrated media will be shown, including case-study data of multi-channel campaigns from the School Sisters of Notre Dame, Atlantic-Midwest Province. Attendees will leave with an understanding of how to execute campaigns that use alternatives to traditional, one-message-to-all, static communications. NOTE: This presentation is a follow-up to the “Digital & Direct Mail” presentation done at the 2012 Nashville conference


In this session you will learn:


The latest trends in Integrated Marketing (how constituents are seeing your communications)

Best practices for Mobile Optimization in Email and Websites

To Understand how to integrate digital and direct mail media in a single campaign



Suzanne Florence-Zavatter

Manager of Donor Development, The Association of Marian Helpers

avatar for Charles Fraga

Charles Fraga

President, Direct Development
Charles Fraga is President of Direct Development, a marketing firm he started in 1984, with offices in Washington, DC and Portland, OR.  He has over 30 years experience consulting with a wide variety of non-profits, specializing in Catholic organizations.  Over the years Charles... Read More →
avatar for Tony Fraga

Tony Fraga

CEO, Direct Development
Tony Fraga has experience with both print and digital media with an expertise in producing variable content. He regularly presents educational sessions on the latest trends in content marketing and how they can be used effectively for nonprofits of all sizes. Tony works out of Direct... Read More →
avatar for Leslie A. Lopez

Leslie A. Lopez

Director of Mission Advancement, School Sisters of Notre Dame, Atlantic-Midwest Province
Leslie A. Lopez is the Director of Mission Advancement for the School Sisters of Notre Dame, Atlantic-Midwest Province, NCDC Active Member. Over the past 10+ years, Leslie has advised religious, healthcare, educational, international, community development, and arts organizations... Read More →

Friday September 13, 2013 11:15am - 12:45pm CDT
Grapevine 2-3

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