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Saturday, September 14 • 10:15am - 11:15am
Growing Donors And Revenue Through Strategic Direct Response

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Applying proven direct marketing principles and techniques in your online and offline communications can help you produce more revenue, increase response, and grow donor loyalty. This session will review many of these time-tested strategies, offers, and other message-enhancing principles – then show you how to apply them across all your media channels.

In this session you will learn:

To look at communications and media from a potential donor's perspective

How to help your advertising generate income (and donors)

To discover how simple changes to your website and other on- and off-line media can strengthen your message and enhance your revenue




Karol Devitt

Direct Mail Director, Medical Mission Sisters


Tereza Byrne

Global Fundraising and Communications, Childfund International
avatar for Willis Turner

Willis Turner

Senior Writer, Huntsinger & Jeffer, Inc.
Willis was an experienced writer and creative director in the traditional advertising world for over 20 years before he made the switch to fundraising. He has developed a strong reputation for his work with religious and social services organizations (including Catholic Charities... Read More →

Saturday September 14, 2013 10:15am - 11:15am CDT
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