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Friday, September 13 • 11:15am - 12:45pm
Turning Warm Constituents Into Donors

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In addition to your “cold” acquisition efforts, you also have plenty of “warm” opportunities: reaching out to prospects that already have a connection with your organization. In this enlightening session, you’ll learn how to identify constituents who are most likely to become direct response donors, and how to develop the best strategies to convert them.


In this session you will learn:

How to mine your organization’s constituents for the best prospects – and prioritize them: event participants from walks/runs/rides, special event/gala attendees, volunteers, peer to peer donors, and online advocates.


The 6 proven techniques to get, keep and grow these constituents into loyal and valuable direct marketing donors

From case studies of other organizations that have successfully created long term constituent conversion programs, with outstanding long term results


Lisa Mulholland

Good Sheperd Development Office

avatar for Cara Marinelli

Cara Marinelli

Account Director, LW Robbins
Cara Marinelli joined LW Robbins in 2003. Cara has over 15 years direct marketing experience with a focus on integrated marketing strategy, analytics and implementation.  As an Account Director, she has managed several of the agency’s largest, most sophisticated direct response... Read More →
avatar for Bryan Terpstra

Bryan Terpstra

Senior Vice President and Senior Strategist, Client Services, LW Robbins
Bryan has over 20 years of direct marketing fundraising experience. Over the course of his career, he has managed strategy, production, and analysis for a number of large nonprofit organizations. At LW Robbins, Bryan leads the Client Services Fundraising team and serves as senior... Read More →

Friday September 13, 2013 11:15am - 12:45pm CDT
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