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Thursday, September 12 • 8:30am - 10:00am
Six Steps To A Successful Appeal

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During this session, participants will learn some practical and proven fundraising tips and strategies
that they can use to increase the success of their fundraising appeals. Information on capturing,
maintaining and effectively utilizing donor and constituent data will be discussed, and ideas will be
presented on how to incorporate key data strategies including segmentation and data analysis into your appeal. Following the presentation, participants will be given a copy of our 6 Steps to a Successful Appeal booklet to take home and share with their organization.

Participants will:
Be able to identify the crucial steps that make up a successful appeal strategy and utilize that knowledge to create an annual fundraising plan

Learn concrete examples and methods for each step within the appeal process

Understand the role that good database practices have in fundraising efforts and be able to identify strengths and weaknesses in their database

Be able to develop their own stewardship and cultivation plan

Be provided with some key metrics to successfully evaluate outcomes


Michelle Coe

Chief Executive Assistant, Resurrection Catholic Missions

avatar for Chris Bicknell

Chris Bicknell

President, Little Green Light
I started fundraising out of college and have many years of experience serving as a campaign consultant with CCS Fund Raising and leading seasoned fundraising staff at the local, regional, and national levels. I'm proud to be Little Green Light's chief product strategist. I graduated... Read More →
avatar for Timi Paccioretti

Timi Paccioretti

Account Manager, Little Green Light
With over 25 years of development and management experience working with non-profit organizations, I am passionate about assisting mission driven organizations to better manage their constituent and fundraising data so that they can be more strategic in their outreach and development... Read More →

Thursday September 12, 2013 8:30am - 10:00am CDT
Fort Worth 5

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