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Thursday, September 12 • 8:30am - 10:00am
Case Study: Baby Boomers: Have We Forgotten About Them?

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Reports about the Baby Boomers suggest decreased giving, but they are engaged in volunteering.  They don’t want to become a burden, but do want to do something for charities with their money.  Are we doing the right things to keep them engaged?               

In this session you will learn:

To understand how to communicate with the Baby Boom generation.                     

Which communications tools resonate along the spectrum of Boomer ages.             

How to communicate effectively without words.



Todd Hinton

Executive Vice President, Bernard Data Solutions


Larry Meltzer

Agency Principal and Creative Director, MM2 Public Relations
Larry Meltzer serves as Creative Director for MM2, directing the agency’s creative product and serving as a knowledge resource for brand-building and media trends.  He has worked with clients including HomeAway, The Hartford Financial Services Group, MoneyGram, Alliance Data, Green... Read More →

Thursday September 12, 2013 8:30am - 10:00am CDT
Fort Worth 6

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