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Welcome to the 2013 NCDC Conference and Exposition!

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Saturday, September 14 • 8:45am - 9:45am
Case Study: What Could I Do Better To Grow My Active Donor Base?

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Growing an active donor base is an ongoing process of analysis and best practices. In this session, we'll first discuss the key ways to analyze your current donor base based on demographics, giving history, relationships to your organization and more.

The next step in growing an active donor file is applying best practices, in the form of best-of-breed processes and tools, to provide strategy and structure to your efforts. Learn more about developing projections, managing opportunities, employing a management system and exploiting data from sophisticated marketing tactics like online giving and direct marketing.

The case will aggregate information from various real-world nonprofits who actively and continually seek to grow their donor files.

Participant outcomes include:

·         Greater knowledge of relevant donor data analysis and its role in file growth

·         Best practices to apply immediately in participants' organizations


Moderators
RB

Renee Brueckner

Operations Director, Association of The Miraculous Medal

Speakers
avatar for Grace Lazzara

Grace Lazzara

Marketing Communications Director, SofTrek Corporation
Grace Lazzara is a marketing professional who has gained a wide-ranging perspective on donor/customer acquisition based on her 25+ years of experience in nonprofits, agencies and corporations.  She is marketing communications manager for SofTrek Corporation, developer of ClearView... Read More →


Saturday September 14, 2013 8:45am - 9:45am
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